| The Chisco logo depicts
the mountain and the waves on which brothers Beirne and Gregg Chisolm base their
lifestyles and their business. Growing up outside New York City, they quickly wandered
west in search of Maui's Northshore tradewind whipped waves. While on Maui, and fed up with losing too many watches to the relentless waves,
(causing them to be late yet again for their evening restaurant jobs) they started working
on a new type of watchband. 20 bucks bought them a used sewing machine, and then after a
few long frustrating nights, they produced their first prototype watchbands based on the
double wrap principal of surfboard leashes. They called it simply, THE BAND®
After 18 months of product testing and
selling, B&G were getting such positive feedback from their watchbands that they
decided to make it a full-flung enterprise and named their new company CHISCO. (For
Chisolm Company) The year was 1986.
Now 15 years later, in
addition to THE BAND® watchbands, CHISCO has grown to have an entire line of
action/fashion Watchbands, beautiful Belts, functional Keychains, cool Wallets, Eyeglass
Retainers, Pet products, as well as unique and innovative accessories for skiing, biking,
and in-line skating. Still, "The Original", THE BAND® dominates as one of the
best selling action sports watchbands worldwide. Never losing focus on their active
lifestyles, B&G work to introduce new products every year and CHISCO continues to grow
at a remarkable rate. Gregg and Beirne, still in search of deep powder and the perfect
wind and waves, expect to keep the company growing for years to come. This is due to their
simple and straightforward business philosophy: "Under Promise and Over
Deliver". Chisco will always supply unique, well-made products to active sport
fanatics while treating them with respect, quality service and a commitment to
satisfaction that would make a mother proud. |
